Brand Guidelines · Logotype
Logotype
The NOTUM logotype is the most recognisable part of our brand. To keep it consistent and impactful, use only the approved versions below across every product, platform, and touchpoint.
How to use
Place the logo in the top left-hand corner.
Shortcut
The shortcut is used in small applications where the word NOTUM appears nearby, such as a favicon, app icon, thumbnail, or social media profile picture. Use it whenever the full logotype would be too small or where simplicity is required by design or technical constraints. The minimum size is 16 px in width. We prefer the square background version, but the circular variant is available for situations where it fits better.
Sizes
The minimum size of the Notum logo is 121 × 24 pixels.
Safe Zone
Please make sure you leave enough space around the logotype at least the height of the letter "N".
What to Avoid
Here are some examples of how not to use the Notum logotype.
Do not change the logo colour
Do not compress the logo horizontally
Do not stretch the logo horizontally
Do not use a muted or grey version
Do not use the logo in low-contrast situations
Do not place the logo on photographic backgrounds
Do not rotate or tilt the logo
Do not distort the logo proportions
Do not place the logo on complex or busy backgrounds
Do not crop or cut the logo
Do not use the white logo on a white background
Do not apply gradients or effects to the logo
Allowed Color Combinations
Here you can find the allowed combinations.
