Brand Guidelines
Brand Guidelines · Color
Color Palette
Our color palette reflects who NOTUM is: precise, confident, and built for what's next.
Eerie Black and Pure White are our foundation, direct and honest, the same clarity we value in communication.
Ice Blue, Soft Blue, and Sky Blue carry the intelligence and calm confidence of technical expertise, the qualities our clients rely on when the stakes are high. Sky Blue is our boldest tone and is reserved for key moments, CTAs and elements that need to stand out.
Neutrals give our interfaces room to breathe, structure and hierarchy without competing for attention.
Primary Colors
Eerie Black
HEX#2b292d
RGB43, 41, 45
CMYK0, 0, 0, 100
PMS-CBlack 7C
PMS-UBlack 7U
Pure White
HEX#ffffff
RGB255, 255, 255
CMYK0, 0, 0, 0
Ice Blue
HEX#ebf1fb
RGB235, 241, 251
CMYK8, 4, 0, 0
PMS-C656 C
PMS-U656 U
Secondary Colors
Soft Blue
HEX#d4e1f5
RGB212, 225, 245
CMYK18, 8, 0, 0
Sky Blue
HEX#baccea
RGB186, 204, 234
CMYK29, 14, 0, 0
Neutrals
Black 900
HEX#3d3d3d
RGB61, 61, 61
CMYK0, 0, 0, 90
Black 800
HEX#454545
RGB69, 69, 69
CMYK0, 0, 0, 84
Black 700
HEX#4f4f4f
RGB79, 79, 79
CMYK0, 0, 0, 82
Black 600
HEX#5d5d5d
RGB93, 93, 93
CMYK0, 0, 0, 78
Black 500
HEX#6d6d6d
RGB109, 109, 109
CMYK0, 0, 0, 72
Black 400
HEX#888888
RGB136, 136, 136
CMYK0, 0, 0, 60
Black 300
HEX#b0b0b0
RGB176, 176, 176
CMYK0, 0, 0, 40
Black 200
HEX#d1d1d1
RGB209, 209, 209
CMYK0, 0, 0, 20
Black 100
HEX#e7e7e7
RGB231, 231, 231
CMYK0, 0, 0, 10
Black 50
HEX#f6f6f6
RGB246, 246, 246
CMYK0, 0, 0, 5
Semantic
Success
HEX#54a559
RGB84, 165, 89
CMYK65, 6, 76, 5
Warning
HEX#d99722
RGB217, 151, 34
CMYK5, 40, 87, 11
Error
HEX#d15453
RGB209, 84, 83
CMYK8, 75, 57, 8