Applying the Notum visual identity to slide decks
Presentations are often the first thing a prospect or partner sees. Treat them with the same care as the website: consistent, clean, and easy to follow.
Use the predefined layouts, fonts, and font colors from the template. Don't introduce your own styling, even for "just this once" slides.
Keep text minimal and scannable:
Respect the template's grid, spacing, and alignment. Don't override margins or improvise layout just to fit more content — cut the content instead.
Only use images that directly support what the slide is saying. Skip generic stock photos that don't add meaning.
Original, authentic photos are always the first choice for the website, presentations, and any other materials. Stock imagery works too, as long as it doesn't look like stock: real moments, natural light, and situations that feel lived-in rather than staged. Avoid anything overly polished, posed, or "corporate happy." Brighter, more intense colors pair best with the Notum palette.
Good: Genuine moments and natural smiles. Real interactions and movement, natural light, a personal element. Confident, well-contextualized portraits. Not everyone needs to look at the camera.
Avoid: Staged or stylized photography, forced smiles, unrealistic "happy team" shots, people posed in an office, white backgrounds, oversaturated colors.
Good: Natural objects, common in the real world.
Avoid: Clipart, generic or clichéd stock objects, close-ups, white backgrounds, anything that looks staged or absent from real life.
Good: For specific places, use specific, recognizable imagery (a named landmark, for example). Otherwise, use identifiable but general urban or everyday scenes: city streets, nature, home settings, unofficial and authentic moments.
Avoid: Studio backgrounds, futuristic or generic office settings, oversaturated colors, obscured focal points, or a focus on something unimportant in the frame.
Good: Daily-life scenes. Long shots, full shots, and medium shots that give the viewer context.
Avoid: Unrealistic or studio-only backgrounds, close-up shots that strip away context.
Icons are an essential element of the Notum brand. They're designed to be simple, modern, friendly, and sometimes quirky.
At Notum we continue to use basic 24×24 px icons in infographics and UI components. Their limited size means that each icon must strictly adhere to the guidance while still expressing its essential characteristics, ensuring consistency and readability. Icons should be simplified for greater clarity and legibility.
Use and maintain a consistent visual style throughout an icon set. Icons use rounded corners with a 2 px stroke. For rounded corners are preferred 8, 4, and 2 px, but this depends on the context of the icon.
Icon Set